Apple’s New Ad Celebrating 30 Years Of Macs Was Shot Using The iPhone (Video)

2/3/14 11:11AM EST

Apples New Ad Celebrating 30 Years Of Macs Was Shot Using The iPhone Video Apples New Ad Celebrating 30 Years Of Macs Was Shot Using The iPhone (Video)

screen shot via YouTube/Apple

Macs were introduced to the world 30 years ago, and Apple was thrilled to celebrate the anniversary. To commemorate the Jan. 24 birthday, Apple filmed an entire new commercial on that date this year. Production teams went to 15 locations around the world equipped with little more than iPhones in order to show how technology has changed the world in the last 30 years.

Fifteen cinematographers spent the day recording more than 70 hours of footage on the iPhones. All the footage was streamed live to a single director, Jake Scott, who remotely directed all the shots.

Scott commented, “There’s a sense of liberation about being able to tell these stories with this device, to explore it and investigate it — to see what the iPhone is capable of, and then to push it and stretch it.”

Once the footage was captured, it was handed over to editor Agnus Wall and his team of 21 editors. They stitched together the final piece to show a single day around the world. Because of time differences, the commercial actually covers a span of 36 hours.

Overall, the commercial’s filming and production used 100 iPhones, 46 iPads and 86 Macs.

Now that’s a day well spent!

 
 

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