Audi’s New Ad Compares Driving A Luxury Car To Having Sex, And Wants You To Save Yourself (Video)

1/3/14 10:53AM EST

Audis New Ad Compares Driving A Luxury Car To Having Sex And Wants You To Save Yourself Video Audis New Ad Compares Driving A Luxury Car To Having Sex, And Wants You To Save Yourself (Video)

screen shot via YouTube/Audi Of America

Audi’s new commercial is taking a new approach to selling cars. Called “Luxury Car Abstinence,” it not-so-subtly compares driving a luxury car to having sex. It urges you to avoid mistakes, regrets and even the walk of shame. BMW and Lexus are among the competitors shown, with Mercedes-Benz getting most of the heat. One man advises, “Save yourself for something more meaningful.” Another leaves his job when he was offered a Mercedes for a company car. The ad summarizes at the end, “Don’t regret your first luxury car. The uncompromised Audi A3.”

 
 

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