screen shot via YouTube/Audi Of America

Audi’s new commercial is taking a new approach to selling cars. Called “Luxury Car Abstinence,” it not-so-subtly compares driving a luxury car to having sex. It urges you to avoid mistakes, regrets and even the walk of shame. BMW and Lexus are among the competitors shown, with Mercedes-Benz getting most of the heat. One man advises, “Save yourself for something more meaningful.” Another leaves his job when he was offered a Mercedes for a company car. The ad summarizes at the end, “Don’t regret your first luxury car. The uncompromised Audi A3.”

Katherine Pilnick

Katherine Pilnick primarily writes about money for Wall Street Insanity. She’s previously written for sites including Forbes, The Washington Post and Business Insider.

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