New Coca-Cola ‘Friendly Twist’ Bottles Force You To Ask Someone Else To Open Your Soda (Video)

5/29/14 2:14PM EST

In the latest in Coca-Cola’s campaign to promote happiness and fun, the company introduced the Friendly Twist bottles in Colombia.

The bottles are made with special puzzle piece-like caps that have to be fit together with another cap to open the bottle. (Smart on Coke’s part, too because you have to buy at least two bottles in order to drink one) And to drive the point of “friendliness” home, Coca-Cola’s new ad for the Friendly Twist bottles experimented the effectiveness of the bottles to get people talking by placing them on a college campus, on the first day of class—with a bunch of freshmen.

Lo and behold, the bottles got people talking and getting “friendly.” Oh, Coke—you’re so smart.

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