screen shot via YouTube

A restaurant in Russia commissioned this clever advertisement, setting fire to a billboard to “flame-broil” the pictured steak. The stunt was set up by ad agency Voskhod for Double Grill, a steakhouse in Yekaterinburg, Russia.

The original billboard shows a picture of a raw steak. At night, professionals set predetermined lines on fire, let the steak “cook” a while, and then extinguish the flames before slapping on the name of the restaurant.

The best part? They wore chef’s outfits while firing up the enormous grill.

Katherine Pilnick

Katherine Pilnick primarily writes about money for Wall Street Insanity. She’s previously written for sites including Forbes, The Washington Post and Business Insider.

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