Tinder App Takes Fear Of Rejection Out Of Dating

1/11/13 1:35PM EST

Image via Tinder/iTunes

Image via Tinder/iTunes

Rejection: One of the greatest fears of anyone entering the dating foray. What happens if you put yourself out there, take that chance to contact a potential partner, only to find they don’t return your attraction? A new app takes the risk of rejection out of the equation, basically allowing users to rate potential matches based off of looks, and only matches those who are mutually attracted to one another.

Tinder, which was launched in October, compiles users’ photos into a virtual Rolodex that is presented to others of the opposite sex. The best part is users never know when someone has passed on their photo. Likewise, none of a users’ “likes” are notified unless there’s mutual attraction. But if two people like one another—and happen to be within each others’ geographic regions—the app will show a match and allow them to chat.

Tinder may be a startup, but it’s backed by Match.com owner IAC. But unlike Match.com, the creators of Tinder wanted to build an app that caters to a younger generation. After piloting the program to a few college campuses, Tinder has already generated one million matches for its 35 million profiles in less than two months.

Although matches are based primarily off of “liked” photos, Tinder also rates compatibility based off of Facebook data—including shared friends, interests, networks and location. Plus, since Tinder requires a login through Facebook, it uses the social network’s profiles to help establish users’ identities. At the same time, it doesn’t share anything back to Facebook or post anything to users’ walls.