7 Email Newsletter Solutions To Improve Customer Engagement

7 Email Newsletter Solutions To Improve Customer Engagement

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Pixabay

Pixabay

Email marketing campaigns are an ideal way to grow your business by getting information out to customers who are already interested in your brand. Instead of paying for sponsored ads via social media and hoping the right person will see it, focus on people who want what you have with email marketing. Email is far from a thing of the past; in fact, people are six times more likely to click on an email link than a link on social media. True, developing a quality email marketing campaign may take longer than composing a tweet, but it doesn’t have to jeopardize all of your time. While it seems that almost every email marketing company offers stats for you to see how well your campaigns do, some really go above and beyond. Check out key features of these seven solutions that make email marketing a breeze to see which one is right for you.

1. AWeber

Aweber

Aweber

The Money: Aweber give you a free 30-day trial; starts at $19/month depending on subscribers.

The Basics: Over 700 templates to use along with a drag and drop editor.

Autoresponder option for campaigns.

Subscriber segmenting and management.

Tracks opens, clicks, and visits to your website.

The Perks: Automatically creates newsletters and emails from your blog posts, so you're not re-creating content.

Offers engaging sign up forms and also pulls subscribers from WordPress/Paypal.

Triggers campaigns based on links clicked, and allows you to schedule emails.

Sign up for Aweber here.

2. Constant Contact

Constant Contact

Constant Contact

The Money: Constant Contact gives you a free 60-day trial; starts at $20/month depending on subscribers; discounts for nonprofits.

The Basics: Offers templates to use along with a drag and drop editor.

Autoresponder option for campaigns.

Subscriber segmenting and management.

Tracks opens, clicks, and visits to your website

The Perks: Can break the contract without incurring fees — also has a “30-day money back” option.

Schedule birthday or milestone emails to personally engage with your customer.

Offers apps for various sites and social media to increase list building.

Posts to social networks and suggests photos and captions so you're not manually promoting.

Sign up for Constant Contact here.

3. Drip

Drip

Drip

The Money: Drip offers a free starter plan for up to 100 subscribers; starts at $41/month for up to 2,500 subscribers.

The Basics: Email blueprints so you don't have to create your own content from scratch.

Autoresponder option for campaigns.

Subscriber segmenting and management.

Tracks opens, clicks, and visits to your website.

The Perks: Allows you to start, stop, and change Facebook ads based on your customers' actions.

Links up with online storefronts to start campaigns after a customer makes a purchase (or abandons cart!).

Shows you a timeline of how the customer interacted with your site.

Sign up for Drip here.

4. GetResponse

GetResponse

GetResponse

The Money: GetResponse offers a free 30-day trial; starts at $15/month depending on subscribers.

The Basics: Over 500 templates, or you can design your own.

Autoresponder option for campaigns with an easy calendar layout.

Subscriber segmenting and management.

Tracks opens, clicks, and visits to your website.

The Perks: See campaigns side by side to see what worked and what didn’t — with numbers.

Use dynamic content to appeal to clients personally relating to geographic locations, custom promo codes, results based on what they clicked.

“Perfect Timing” delivers email to each subscriber based on when they are active and likely to read and engage with the email (includes compensation for time zones).

Whitelisted by email providers and boasts 99% deliverability.

Sign up for GetReponse here.

5. iContact

iContact

iContact

The Money: iContact offers a free 30-day trial; starts at $14/month depending on subscribers.

The Basics: Drag and drop editor to create your own email campaigns.

Autoresponder option for campaigns.

Subscriber segmenting and management.

Tracks opens, clicks, and visits to your website.

The Perks: Offers engaging sign up forms for your site or Facebook.

Unlimited tech support and personal coaching videos so you always have help.

All-in-one marketing solution by extending reach to Facebook, Twitter, LinkedIn, and more.

“Spamcheck” before sending to make sure your campaign gets to inboxes.

Sign up for iContact here.

6. Sendinblue

Sendinblue

Sendinblue

The Money: Sendinblue gives you 9,000 emails free every month to unlimited contact; starts at $25/month depending on how many emails you want to send every month or day.

The Basics: Offers templates to use along with a drag and drop editor.

Autoresponder option for campaigns.

Subscriber segmenting and management.

Tracks opens, clicks, and visits to your website.

The Perks: See real-time stats related to geography, platform, and what exactly is getting clicked.

Sends campaigns as SMS messages in addition to email.

Offers “Reputation Monitoring” so your messages won't get caught in the spam filter.

Sign up for Sendinblue here.

7. VerticalResponse

VerticalResponse

VerticalResponse

The Money: VerticalResponse gives you 4,000 emails per month to up to 300 contacts for free; starts at $11/month depending on subscribers; discounts for nonprofits.

The Basics: Offers templates to use along with a drag and drop editor.

Autoresponder option for campaigns.

Subscriber segmenting and management.

Tracks opens, clicks, and visits to your website.

The Perks: Can set up, pause, and revise campaigns based on individual results.

Landing page to use in your email campaign.

See campaigns side by side to see what worked and what didn’t — with numbers.

“Test Kit” shows how your campaign will look over different email clients on different devices.

Sign up for VerticalResponse here.

Allison Renner
 


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