Facebook Ad Didn’t Introduce Phones At The Dinner Table… Critics Can Suck It
Traditionally, my family would sit around the living room playing games following Thanksgiving dinner, socializing, laughing and just enjoying one another’s company. But last year, as we sat around the room, we suddenly realized each of us—mothers, fathers, aunts, uncles, children, cousins—were focused on our phones. No longer did we unite with board games or X-Box. Yet we were still partaking in rare “family time;” it was simply a new kind of family dynamic. Instead of laughing about a single activity, we conversed over interesting tidbits each of us might see on our handheld devices.
I was recently reminded of this modern family holiday when viewing Facebook’s latest video for Home—an Android launcher that centers the smartphone experience around friends instead of apps. In the video, a young woman checks her friends’ status updates on her phones as her family sits around the dinner table. The token “crazy aunt” drones on and on about her discovery at the grocery store pet aisle and all that followed. But the girl isn’t bored in the least since each time she checks an update her friend’s activity literally comes to life around her. One pounds on a set of drums in the corner of the room, another group has a snowball fight and one dances across the table.
The ad isn’t the first Facebook has used to promote Home. In another video, an airline passenger checks into Home while waiting for takeoff. Still another depicts a Facebook employee looking at Home to drown out the sound of Mark Zuckerberg’s talking.
Of course there’s always a critic. Some people have questioned whether Facebook is encouraging people to use their phones in inappropriate situations, such as during meetings or at family dinners. For example, a writer from Forbes criticized the family dinner video, stating, “This ad simply showed someone blowing off her real-world relatives for her more exciting friends doing more exciting things… In other words, Facebook Home makes it a whole lot easier to be rude to your family and in-the-flesh friends.”
Whatever, dude. There’s at least two problems with that criticism. First of all, Facebook doesn’t have to encourage people to use their phones inappropriately because they already do. Right or wrong, people use their phones at the dinner table, in restaurants, in the office, at meetings… you name it.
Furthermore, the main flaw with the dinner table video is that only one person has her phone out. As I mentioned previously, it’s completely commonplace for most if not everyone in the family to sit around looking at their phones. Maybe not all families, but it happens. So guess what critics… suck it up.