Top 10 Douchebag Statements Made By Abercrombie & Fitch CEO Mike Jeffries
Mike Jeffries’ statements make him sound like a dick. The 68-year-old Abercrombie and Fitch CEO just seems like a royal douche bag and a bully. His looks and talk remind me of a fraternity guy I knew in college that was arguably the biggest dickwad on campus. Except at his age Jeffries should have outgrown it. Instead he compares Abercrombie’s target customers to the cool kids’ table in the cafeteria, and no one else is allowed to join. By now, most of America is well-aware of the dipshit comments Jeffries made to Salon in 2006, and the fact that he doesn’t want anyone but thin and beautiful people in his stores. These asinine statements ultimately led to the video “Fitch The Homeless.” But Jeffries didn’t stop there. Wall Street Insanity highlights our Top 10 douchebag statements made by Jeffries:
Dude, I’m not an old fart who wears his jeans up at his shoulders.”
There’s so much craziness about sex in this country. It’s nuts! I can see getting upset about letting your girl hang out with a bunch of old pervs, but why would you let your girl hang out with a bunch of old pervs?”
I think that what we represent sexually is healthy. It’s playful. It’s not dark. It’s not degrading! And it’s not gay, and it’s not straight, and it’s not black, and it’s not white. It’s not about any labels.”
A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”
Yes, that’s sexier. Much better. That’s less butch.”
We have to fix this guy’s package. We could stuff him.”
Listen, do we go too far sometimes? Absolutely. But we push the envelope, and we try to be funny, and we try to stay authentic and relevant to our target customer. I really don’t care what anyone other than our target customer thinks.”
That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”
People said we were cynical, that we were sexualizing little girls. But you know what? I still think those are cute underwear for little girls. And I think anybody who gets on a bandwagon about thongs for little girls is crazy. Just crazy!”
In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends.”