Image via MapMyFitness

Under Armour has acquired the app MapMyFitness for $150 million. MapMyFitness is a social-fitness app that lets users map bike routes, runs, other workouts and food intake, and share it amongst a community. The idea is to help individuals improve not only the physical abilities, but also their lifestyles, and to share the journey with friends.

MapMyFitness, founded in 2007, currently has 20 million registered users and nine million of those use it on a monthly basis.

Athlete biometric measurement is a new business we’re just getting behind,” Kevin Plank, Under Armour’s CEO, told the  Wall Street Journal.

The digital fitness arena is growing rapidly. Sales of fitness devices, apps and services are expected reach $5 billion by 2016, up from $1.6 billion this year, according to research firm Gartner.

MapMyFitness is similar to Nike’s RunKeeper app, and the company also released FuelBand last year.

Samantha Cortez

Samantha primarily writes for the business section at Wall Street Insanity. She has previously written forBusiness Insider, 20/20 magazine, Marie Claire, the NY Daily News and Parenting magazine. She is also a contributor for ReviewFix.com and OpenForum.com. Samantha admires and loves speaking to startup founders who have taken an idea from conception to execution. Her private obsession is perusing through travel blogs and guidebooks, and she hopes one day to visit all seven continents and write about her experiences.

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