“Modern Family” star Sofia Vergara has been named the highest paid television actress for the second year running, according to Forbes. But with a $30 million salary, Vergara says her life isn’t as lavish as people might assume.

“I’m not ashamed to say I love making money,” she told Glam Belleza Latina. “I like business, and the truth is I save way more than I spend. I invest. I plan for the future. I have a special eye for opportunities and work harder than anyone might expect. It is fun to shock people with my business ideas. Most people just see me as [“Modern Family” character] Gloria.”

The 41-year-old credits her success in part to her rare mixture of business smarts and bombshell looks. “I think that the concept of being sexy and smart is difficult for many to grasp,” she said in Glam Belleza Latina. “Most people are more comfortable with the notion of ‘sexy bimbo.’ And I have to admit that I’ve capitalized on that to negotiate a couple of times, when the ‘smart ones’ think I have no idea what I can deliver, and I end up costing them more.”

These negotiations she mentions often include big endorsement deals. She in ads for everything from Kmart and CoverGirl to State Farm insurance. Many of her endorsements target the hispanic demographic, as she often does commercials in Spanish.

But her success did come at a price, albeit a relatively small one. The famous Latina said that her naturally blonde hair once stopped her from landing major parts. “I wasn’t getting roles because I didn’t look, according to many casting directors and producers, ‘Latina enough.’” She continued “The reality is Latinos come in all colors, heights and flavors, but who was I to preach this stuff when I needed a job? My team and I decided to darken my hair to make it more in tune with my accent, and it worked.”

As for her financial savvy, she says that came along with motherhood. Having a son, who is now 21 years old, motivated her to earn money and be smart with it so she could support her family.

Vergara isn’t the only high-earner becoming more diligent about saving for the future. Last week NBA rookie Michael Carter-Williams announced he’s putting his two-year salary of $4.5 million into a trust fund for himself. Of course, Vergara’s $30 million salary makes his look like peanuts.