Brazilian Bob’s Burgers Wraps Burgers In Edible Packaging

12/17/12 11:46AM EST

Tastes great, less land-filling? Brazilian-based fast-food chain Bob’s recently replaced the traditional plastic burger packaging with an edible wrapper. Created by NBS agency, customers can eat their burgers while still inside the package. Condiments such as mustard and ketchup can even be applied to the outside of the wrapper to cater to individual tastes. The campaign not only advertises that Bob’s burgers are so irresistible people can’t wait to eat them, but is an eco-friendly way to help save the world from wasteful wrappers going into the garbage.