Supermodel Bar Refaeli To Star In Super Bowl Ad For Go Daddy

1/9/13 6:05AM EST


Move over Danica Patrick. You’ll be sharing your Go Daddy spot in this year’s Super Bowl with another big name. Go Daddy—one of the historically raciest Super Bowl advertisers—named supermodel Bar Refaeli as its newest Go Daddy girl Jan. 4.

Named No. 1 on Maxim’s Hot 100 for 2012, Refaeli is poised to appear alongside Patrick in the 30-second Super Bowl spot—and both are expected to be in less racy attire than in Patrick’s previous ads.

The new sexy at Go Daddy is all about the customer,” chief marketing officer Barb Rechterman said.

Israeli native Refaeli, 27, was the 2009 cover model for the Sports Illustrated swimsuit issue, and has been linked off and on with actor Leonardo DiCaprio. Racecar driver Patrick has appeared in 10 previous Go Daddy ads.

What do they say about two being better than one?

[Image via Twitter]