If you want to live like royalty, you’re going to have to prove that you’re worth for it. The iconic 760 park Avenue residence in New York City is said to be the “most powerful” building in the Big Apple. Its immense floors have been home to some equally iconic names. Amongst them are Vera Wang (who took over her father’s estate) and John D. Rockefeller. The co-op—on the corner of 71st St. and Park Avenue in Manhattan—was built by the grandfather of Jacqueline Kennedy Onassis, who also grew up in the building.
In one of the most thorough screenings ever, the building aims to make sure only the wealthiest types can call 740 Park home. Applicants must show proof of at least $100 million in liquid net or “cash on hand.” Vanity Fair went inside the coveted walls for its real estate series, called “Eminent Domains.”
You should probably dismiss any pre-conceived notion of what an apartment actually is. These type of apartments are probably NOT the type of apartments you’re thinking of.
“His apartments were designed to be palaces, with walnut-paneled rooms, libraries, and an abundance of light,” the narrator said of building developer James T. Lee. The video show’s images of the late Rockefeller’s apartment, boasting 37 rooms and 14 bathrooms. When former CEO of Time Warner, Steven Ross, passed away, his widow Courtney Sale Ross sold it for $60 million. That apartment featured eight bedrooms, 10 bathrooms, two libraries, seven fireplaces and six terraces.
There is even an entire blog about the building by writer Michael Gross, who also wrote the book “740 Park: The Story of The World’s Richest Apartment Building.” Its latest headline? “Another seller at 740 Park: Got $29.5 million.”
Wealth isn’t the only type of screening involved apartment. The famous singer Barbara Streisand was rejected from the building by the co-op board. In a book called “The Sky’s The Limit” by Steven Gaines, it was revealed that the board did not even consider her because she was an actress and singer. Streisand was previously rejected by the board at 927 Fifth Avenue because they thought she’d “give a lot of parties,” she told the press. Joan Crawford, Barbara Walters, and Elizabeth Taylor were also rejected by the board at 740 Park. It seems that anyone in the spotlight of the entertainment world is looked down upon.
A current apartment for sale at 740 park is running for $29.5 million. It has five bedrooms and ten bathrooms. The maintenance fee is listed as $13,948.