Black is out the door when it comes to clothing retailer Abercrombie & Fitch. The casual-wear company has recently confirmed to Business Insider that it does not sell black and that its employees in the Ohio-based headquarters are also forbidden from wearing it.

This is because CEO Michael Jeffries just doesn’t like the popular color.

An employee of the company, who wished to remain anonymous, said, “Management will tell people that Mike hates the color, and so we’re not supposed to wear it to work,” the employee, who wished to remain anonymous, said. “It even applies to coats in the winter.”

Abercrombie provided this statement:

Abercrombie & Fitch does not sell black clothing and discourages wearing it at our home office and in our stores, because we are a casual lifestyle brand and feel black clothing is formal. We have nothing against black clothing and feel it is perfectly appropriate for things like tuxedos.”

This isn’t the first time Jeffries has made not-so-popular rules for his employees or dramatic corporate decisions. In fact, Jeffries has become quite popular for his blunt and often inconsiderate statements (Wall Street Insanity posted an entertaining list of the top 10 douchebag things he’s said).

Among the top most outlandish brand provisions he’s made is refusing to sell bigger clothes, like its competitors, to prevent “fat” people from wearing them. He said: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. We go after the cool kids,” he explained. “We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.“

He also mentioned going to other extremes to prevent “poor people” from wearing his clothes. Instead of donating damaged goods, the company burns it to prevent it from ending up in the hands of homeless people or in stores like “Goodwill.”

Jeffries has been the bunt of many jokes. One writer made it his personal mission to donate Abercrombie clothes to homeless people, while another man appeared on the Jimmy Kimmel Show to show oversized people how to cut up Abercrombie shirts so that they fit.