Andrew Dice Clay Stars In New Sprint Ad As A Talking Hamster (Video)

Sprint has launched a new ad campaign that hopes to shed light on and explain its new Framily—combination of “friends” and “family”—plan. The ad, titled “Meet the Frobinsons,” stars Andrew Dice Clay as a talking hamster and father of the odd, mismatched family.

It’s unclear if the ad works at really explaining what a Framily Plan is. In reality, it’s just another made up marketing word that already feels outdated and disconnected.