Life imitates art on the streets of New Mexico, where dealers are now pushing blue meth, according to local network KOB.

We are seeing an increase in blue meth up in the Four Corners, and into the Farmington region,” Kevin Abar of Homeland Security Investigations told KOB. “It’s actually being moved and pushed by various distributors.”

The blue meth was a fixture in the popular television series Breaking Bad, which was set and filmed in New Mexico. In the show, the colored substance represented a very pure version of the drug.

In real life, however, dealers need to add dyes and chemicals to achieve the color. What starts out as 80 to 90 percent pure meth gets corrupted by the additives, making the drug even more dangerous.

Still, it seems to be good for business. It’s a sort of marketing ploy geared toward first-time users, especially teenagers who have seen the show. Such individuals wouldn’t know the difference between dangerously altered meth and a purer form.

We’re concerned that individuals may find it sexy and want to try it and utilize the drug, and it’s very addictive,” Abar said.

This isn’t the first time blue meth has been marketed, according to Time. Thanks to the show, it’s previously garnered popularity in both Kansas City and in Canada.