8 Coronavirus Money Moves For Business Owners
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The COVID-19 pandemic has changed the landscape for all types of businesses. Maybe your business has hit a particularly rough patch. Perhaps you haven’t been as impacted as heavily as other businesses but are still looking to make the most of your position during this pandemic.
Whatever the case, here are eight money moves that all business owners can make during these turbulent times.
1. Reach Your Customers in Their Homes Through Online Channels
With your customers staying at home during this pandemic, you’re going to need to use online channels to reach them.
Don’t have a website? With a robust tool like Constant Contact, you can use build your own website with no coding skills required. You can even build your own online store to sell your goods and services just as easily!
And if you already have a website or online store, there’s much more that Constant Contact can help you with — namely, email marketing that allows you to reach your customers through attractive, clickable email campaigns.
You’ll be able to rely on the platform’s gorgeous templates to build your own branded emails, whether the goal is to get new subscribers, direct readers to your content, or alert loyal customers of important news.
You can even add the platform’s custom sign up forms to your website to help you add subscribers to your list. And get this — through Constant Contact, you’ll be able to track important metrics, such as opens, clicks, sales, and more!
What’s more, you can try Constant Contact for free with a 60-day trial!
2. Find Customers Searching for Your Business Online
With potential customers spending more time indoors — and as a result, more time online — your business has a unique opportunity to reach new customers. You just need to know where to look!
Fortunately, there are likely customers who are already searching for a business just like yours. Meet them halfway by leveraging one of the largest online directories, Yelp.
Yelp hosts more than 4.8 million businesses and sees more than 91 million visitors every single month. Use the platform to advertise your own products and services, bringing more and more potential customers directly to you.
And get this — if you start using Yelp today, you can take advantage of a free $300 advertising credit!
Creating an ad campaign through Yelp is so easy that you can launch yours in just minutes!
3. Get Funding When Your Business Needs It
Most businesses are feeling the financial pressure of this pandemic in some form. If you find that your business is in desperate need of funding, you probably don’t have time to be pitching to investors and hoping that they bite. You need cash, fast.
And through a platform like Fundera you might be able to get the funds you need in as quickly as one business day!
After you fill out a single application form, Fundera will show you all of your potential lending options in one place. They will even provide you with one of their very own lending specialists who can help you go over your options and determine which loan is best for you.
And get this — many businesses struggle to get loans because of bad credit. Well, not with Fundera. Even if your business has poor credit, you might still be able to get the funds you need.
Don’t wait any longer — fill out Fundera’s short questionnaire now to view your loan options!
4. Purchase Insurance to Protect Your Business
The economic impact of the COVID-19 pandemic has made many businesses aware of their financial instability.
If you’re looking to protect your business in as many ways as possible so that you’re prepared for any possible financial setbacks in the future, you need insurance.
Not sure what types of coverage your business might need? Fear not — Embroker is a company that pairs technology with broker expertise to help you set up and manage your commercial insurance.
Embroker eliminates the need to fill out hand-written applications with a digital application that can be completed in minutes, which they will then use to match you with ideal coverage and carriers.
You’ll receive free quotes for coverage without the need for phone calls and emails. The whole process, from getting quotes to purchasing your new policy, can be performed entirely online!
Take advantage of free quotes through Embroker today and make sure your business is protected going forward!
5. Sell Your Products at an Established Online Marketplace
If you don’t have a website or are finding it difficult to reach people online, you may need help from a more established online marketplace — one that will partner with you and help you promote your brand, products, and services to a built-in audience.
An online marketplace like VOICED Market, perhaps. This platform handles all of the advertising for their merchants, promoting your business across not only the VOICED Market marketplace itself but also other channels within its greater network.
And check this out — the platform does this with no upfront cost to you! They only take a cut once you actually make sales. And from that small cut, VOICED Market even donates a percentage towards feeding and educating those in need.
It’s easy to get started. Apply to become a VOICED Market merchant today in under a minute and begin selling to a bigger audience!
6. Unleash Powerful Online Advertising for Your Business
Businesses spend a ton of money advertising through Google and social media platforms. But what about those other important search engines that some businesses neglect, like Bing, Yahoo!, and others?
Under the banner of Microsoft Advertising, business owners are able to launch powerful, clickable ads across these popular search engines, attracting a plethora of new customers as a result. Designing ads through the platform is easy, as you’re able to target specific audience segments through your preferred keywords.
Want a piece of the Bing and Yahoo! pie? Sign up with Microsoft Advertising today and you’ll even get a $100 free credit for your business after spending just $25!
7. Get More Customers to Your Website Through Search Engine Optimization
If you already have a website but struggle to accumulate traffic, it’s likely that people can’t find your website organically. In other words, your website isn’t showing up in search engine results.
In this case, unless you want to rely solely on paid advertising to get customers to your site, you need to harness the power of search engine optimization (SEO) to bridge the gap. And with help from a tool like SEMRush, you can do just that.
SEMRush will not only help you improve your SEO and give you important tips that help you climb the ranks of Google and other popular search engines but also show you how your website compares to your competition.
Through this platform, you’ll get access to important tools, such as keyword research, site auditing, social media tracking, and much more.
You can even get a free 7-day trial today for a glimpse of what the platform can do. And if you decide that you love the service, you’ll be able to keep using SEMRush for $99.95 per month once your trial ends.
8. Get Help Handling All of Those Online Orders
With many physical locations closed and more people placing online orders during the pandemic, your business might need a hand getting orders shipped on time.
Enter ShippingEasy. With this helpful platform, you can manage your orders and get exclusive shipping discounts for your business. But that’s not all — with ShippingEasy, you can take advantage of advanced reporting tools, and track all deliveries and returns.
And check this out — if you sign up with ShippingEasy today, you’ll get a 30-day free trial with the platform!
Keep Your Business on the Front Foot During COVID-19
This pandemic is forcing many businesses to adapt, yet not every business will. It’s likely that more businesses will close their doors in the coming weeks and months.
By employing these coronavirus money moves for business owners, however, you can take the necessary steps to protect your business, strengthen your online presence, and keep new customers coming in!