Digipill App: Can Digital Drugs Make You Happy?

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You might think this is nuts, but if you do, don’t worry – there’s a Digipill for that.

Long gone are the days when you actually had to care about that breakup you just had. Don’t worry if your life is insane – there’s a solution. Forget making money! Try a Digipill instead.

Okay, so my taglines aren’t great for this product, but before you think I’m kidding, the Digipill is a real thing.

This new type of “medication” comes in the digital form only, and the Web site literally says there are “no gimmicks or binaural beats involved,” which may roughly translate to “we want you to think this works.” Basically, you choose a “pill” that you need at the moment. Maybe one that helps you build good habits. So you buy this digital “pill,” grab a nice pair of headphones, lean back and chill while you allow the Digipill to “unlock your subconscious.

There has been crap like this around forever, and the samples on the Web site sound just like any other meditation program, only the guy’s voice is kind of creepy, and he sounds kind of like he’s Russian and plans on killing you at the end of your treatment.

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But the team that has brought us the Digipill App says it’s completely new technology that can help you give up addictions like smoking and even motivate you to do bigger and better things with your life. Research for this kind of mind manipulation has been going on since about 1840, and thus far the results have been lackluster. Sure, “audio therapy” seems to have some correlation with better performance at work or as an athlete, but that could just be a trick of the mind, too. You know the whole “I think I can, so I can!” kind of mentality. I think that mentality like THAT will make a difference for sure, but you don’t need some half-hour recording to GET that mentality.

I mean, really, this Digipill is obviously based on pseudo science. The Web site says “most people will notice an improvement…” but I don’t see any numbers. I also see the lead “Mind Coach” was just some guy, not a doctor or someone who studies brains. You know what this reminds me of? Those energy bracelets that are supposed to tune in to your chakras or something and give you more power. Tricks! They’re all just tricks.

But at the same time, thousands of people swore those bracelets improved their entire well-being, just like millions swear that morning meditation makes all the difference between a bad and a good day. I’m not going to argue with this, because those are opinions. And you know what? It’s not doing anyone any harm. It’s not like people are telling other folks that tapeworms in your intestinal tract remove cancer or anything. They’re just harmless gimmicks, and while they won’t hurt anyone, they may help others. Sometimes something silly like this is all it takes to turn an addict down the right path, or to say “no” to that cheeseburger in the afternoon. Meditation has actually been studied by doctors, and many say it’s very powerful in a number of ways, and it can change your brain chemistry, too. While I wouldn’t say “Meditation cures depression! Try our EXPENSIVE meditation program!” it CAN better lives.

So who knows? Maybe Digipill is the lazy man’s meditation and it will actually make a difference for the low, low price of $15. But for now, I remain skeptical, especially since it’s only for iPhone right now, and I don’t ever plan on owning a single Apple product for any reason.

[Images via Digipill]