Ellen’s Message To Abercrombie CEO: ‘Fitch, Please’
Daytime talk-show host and comedienne Ellen DeGeneres took a jab at Abercrombie & Fitch during her show Monday as she discussed CEO Mike Jeffries controversial statements. In you left the Amish in the past week, or you’ve been living under a rock lately, Jeffries found himself in hot water with consumers after statements he made during a 2006 interview were brought to light. During the interview with Salon, Jeffries explained that his stores do not sell any women’s sizes beyond large because Abercrombie wants to cater to “cool kids,” and he doesn’t want overweight people seen in his stores. You can imagine how that went over.
Since Jeffries statements went viral, he has been the butt of jokes nationwide. Before DeGeneres commented on the situation, saying “Fitch, please,” Abercrombie was the focus of a sketch on Jimmy Kimmel, as well as an online gag entitled, “Fitch the Homeless.”
DeGeneres didn’t hold back in her monologue, either. As her audience booed over Jeffries statements, DeGeneres asked since when sizes greater than 10 are considered plus-sized. She emphasized her point by holding up a “large” Abercrombie shirt, which would barely fit most women—forget about it if they have any boobs to speak of. Then DeGeneres held up her version of Abercrombie’s smallest size, a shirt that wouldn’t fit many dolls.
DeGeneres ended the segment with a positive message for America’s youth: “What you look like on the outside is not what makes you cool, at all,” she said. “I mean, I had a mullet, and I wore parachute pants for a long long time. And I’m doing OK.”