GoDaddy is known for showing scantily clad women in its advertisements in an effort to get men onto the site. But now the web hosting company is showing off a different kind of woman in its two Super Bowl ads supporting female entrepreneurs.

The first ad features race car driver Danica Patrick in a muscle suit running with a herd of bodybuilders. They slam into the windows of a woman’s tanning salon, which was apparently listed on GoDaddy to help her gain a customer base. The owner squirts some tanning spray into the air and confidently says GoDaddy’s new catchphrase, “It’s go time.”

The  second ad hasn’t been unveiled yet, as it will feature a real woman quitting her real job on the big day to start her own business. She’ll be getting some help from “The Big Lebowski” actor John Turturro, who also appears in the commercial’s teaser.

Both ads were produced by Deutsch NY and will air in full during the Super Bowl.

They’re the follow-ups to a similar commercial in GoDaddy’s new ad campaign, which was unveiled back in September. That one stars Jean-Claude Van Damme and a female flower shop owner, and focused on how GoDaddy could help the entrepreneur grow her business.