Forget about what you’d do for a Klondike Bar. What would you do for a Fantastic Delite? The snack company recently sponsored a campaign, in conjunction with Australian advertising agency Clemenger BBDO, in which participants dressed as white mice and ran on a human-sized wheel in their attempts to get a treat.

A vending machine with vintage cheddar and red onion-flavored Fantastic Delites was placed just ahead of the wheel, electronically instructing the human mice when to run faster with messages such as “Run Mousey Run,” and “Faster, Faster.” As the majority lost footing and flipped, twisted and turned inside the wheel, no reward was to be had. Only the most sure-footed human mice stayed the course, being allowed to leave the wheel and hit a red button the machine before time ran out, which dispensed their tasty prizes.

Watch the video below:

Samantha Lile

Samantha Lile is a 2002 Missouri State University graduate of journalism and mass media. She has served as a reporter and editor for various newspapers throughout her journalism career. She made the leap into writing full-time after working for a major financial institution since 2000.

Because of her banking background, Samantha is knowledgeable in finance reporting, but is also strong in commentaries, personal profiles, youth studies, horticulture, history and entertainment-related works.

Samantha lives in Ozark, Mo. with her husband of nine years, four dogs and two cats.

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