Human Mice Run On Wheel For Free Fantastic Delites

Forget about what you’d do for a Klondike Bar. What would you do for a Fantastic Delite? The snack company recently sponsored a campaign, in conjunction with Australian advertising agency Clemenger BBDO, in which participants dressed as white mice and ran on a human-sized wheel in their attempts to get a treat.

A vending machine with vintage cheddar and red onion-flavored Fantastic Delites was placed just ahead of the wheel, electronically instructing the human mice when to run faster with messages such as “Run Mousey Run,” and “Faster, Faster.” As the majority lost footing and flipped, twisted and turned inside the wheel, no reward was to be had. Only the most sure-footed human mice stayed the course, being allowed to leave the wheel and hit a red button the machine before time ran out, which dispensed their tasty prizes.

Watch the video below: