One of the oddest business ventures to recently come out of Japan is not from an auto expo or electronics show. Instead, it’s a small shop in an upper floor of a run-down building in Tokyo’s Akihabara electronics district, known for its array of sex shops, bars and clubs. Soineya is a cuddle shop.

Customers can visit the shop to spend time with one of the seven young female employees, snuggling, talking, holding hands and sleeping—no sex involved.

“This is not a sex service,” store manager Koda told ABC. “It is for men who feel lonely and just want to be with someone. Japanese men are tired from excessive work hours. They just want to feel loved and cared for.”

The cuddle rates vary. A basic hour-long cuddle session in one of the shop’s small, dimly-lit cubicles costs about 9,000 yen—$120. Various optional services are offered for additional fees, as well.

A client who wishes to lie with one of the cuddlers for the maximum ten hours would pay a $632 bill. He would pay an additional $13—1,000 yen—for every three minutes he opted to sleep with his head in the woman’s lap, or double for her head in his lap. Some clients choose to begin the session by staring into the woman’s eyes at the start of the cuddle session, at a rate of $13 per minute. Probably the oddest menu item, however, is the 1,000 yen slap in the face.

The female employees, who Koda say range in age from 17 to 25, may wear pajamas, or the client may pay for them to dress in a costume such as a school uniform or a sailor suit—modeled after popular Japanese cartoon character Sailor Moon. Each change of outfit costs an additional 1,000 yen.

Koda is not the first entrepreneur to open a cuddle shop. He actually got the idea for his Soineya after reading a blog about New Yorker Jacqueline Samuel’s “Snuggery,” which charges $60 an hour for cuddles and snuggles from her Penfield home.

“There are different kinds of cuddling positions, but I typically always start out spooning and I am pretty small, so usually I’m the little spoon,” Samuel told Metro after her business opened early this summer.

Samuel’s business, which does not feature any nudity or sexual activity, has been successful enough she has hired a second snuggler, and now offers a “double cuddle” option.