Leaked Apple Memo Talks of ‘Big Plans’ For 2014
Apple CEO Tim Cook sent a year-end memo to employees yesterday which recapped the company’s past year and hinted at some big announcements to come.
Most of the memo, first published by 9to5mac, celebrate’s Apple’s victories from 2013. “We introduced industry-leading products,” Cook writes, listing off the iPhone 5s, iOS 7, OS X Mavericks for Mac users, and improved iPads including the iPad Air.
Cook also boasts of the company’s community involvement. “This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines,” Cook writes. He later adds, “Apple is standing up for what we believe is right,” and speaks of workplace equality and environmental initiatives.
Finally in the last paragraph, Cook hints at the future, saying, “We have a lot to look forward to in 2014, including some big plans that we think customers are going to love.”
Possibilities For 2014
There are a lot of theories and rumors going around about what Apple might have planned for the new year.
The biggest rumor is a brand new product called the iWatch, a “wearable wrist-computer.” Business Insider says that a few key hires back up this rumor. For example, Paul Deneve, former CEO of fashion company Yves Saint Laurent, is currently working on “special projects” for Apple and reporting directly to Cook.
Another rumor suggests that Apple may release its own television set, a theory based on Apple’s desire to expand from its existing Apple TV.
Then there are rumors about impending redesigns for Apple’s current product line. Many believe the iPhone will be getting a complete redesign along with a larger screen. There’s also been talk of an iPad Pro. Some believe this will be a large iPad with a 13-inch screen, and some say it could be a hybrid between a laptop and a tablet.
Whatever Apple has planned for the new year, the CEO was certainly careful not to give away any information in his note to employees.
Here’s the full text of Cook’s year-end memo:
Team,
This holiday season, tens of millions of people around the world, from all walks of life, are experiencing Apple products for the first time. Those moments of surprise and delight are magical, and they’re all made possible by your hard work. As many of us prepare to celebrate the holidays with our loved ones, I’d like to take a moment to reflect on what we’ve achieved together over the past year.
First and foremost, we introduced industry-leading products in each of our major categories in 2013, showing the breadth and depth of innovation at Apple. We extended our lead in the smartphone market with iPhone 5s; launched iOS 7, an extraordinarily ambitious project; released OS X Mavericks for free to our customers; introduced the iPad Air and the iPad mini with Retina display; and this week began shipping the Mac Pro from a manufacturing facility in Austin, Texas. We also marked our 50 billionth download on the App Store – a milestone no one could have predicted we would reach so quickly.
Together we’ve shown the world that innovation at Apple goes beyond our products to the way we do business and how we give back to our community. This year, Apple raised and donated tens of millions of dollars for important charities and relief efforts like Red Cross aid to typhoon victims in the Philippines, and we continue to be the largest contributor to (PRODUCT)RED, supporting the Global Fund in its fight against the spread of AIDS in Africa. Just a few weeks ago, Jony Ive led an unprecedented effort that brought money and awareness to eliminating the transmission of AIDS from mother to child.
And finally, Apple is standing up for what we believe is right. We know that equality and diversity make our company and our society stronger, so we’ve urged the U.S. Congress to support workplace protections against discrimination based on sexual orientation and gender identity. We are also laser focused on our contribution to several environmental initiatives and we will increase our efforts even more in this area in the future.
We have a lot to look forward to in 2014, including some big plans that we think customers are going to love. I am extremely proud to stand alongside you as we put innovation to work serving humankind’s deepest values and highest aspirations. I consider myself the luckiest person in the world for the opportunity to work at this amazing company with all of you.
Happy Holidays,
Tim