More than twice as many college-aged young women signed up to be sugar babies on the Web site Seekingarrangement.com in 2012 than in the year before, and the list was led by Southern belled from Georgia State University. Almost 3,000 women went online seeking a sugar daddy to pay college tuition and other expenses last year, according to a press release issued by the site—a 58 percent increase from 2011. Seekingarrangement describes its “sugar babies” as “attractive, intelligent, ambitious and goal-oriented” women seeking “financial pampering.”

The Web site launched in 2005, and describes itself as “The elite Sugar Daddy dating site for those seeking mutual beneficial relationships.” It matches “sugar daddies,” which It describes as “respectful and generous” men who “want to date the best” and are “brutally honest,” about what they expect and what they offer with “sugar babies.”

The concept is becoming increasingly popular with students at Georgia State, which leapt from 11th place in 2011 to the top spot last year when 292 women signed up on the site. Meanwhile, New York University fell from No. 1 to No. 2 when 285 sugar babies found their sugar daddies through Seekingarrangement. Pennsylvania saw the most growth, however, with Temple University jumping to third on the list with 268 sugar babies.

“While some may argue that these women are just using men for their own personal gain, I believe that they’re proactive in pursuing a higher education,” said Seekingarrangement founder Brandon Wade.

Wade insists the site is not a prostitution service, but instead an escort service. The terms of the relationship are determined by the two users and all exchanges are closely monitored. Company spokesperson Jennifer Gwynn told the New York Daily News that not all “sugar babies” are obligated to have sex with their “sugar daddies.” Sometimes it’s simply companionship and sometimes it gets more intimate.

“Just like any relationship,” she said.

The Top 10 Schools For Sugar Babies in 2012
1. Georgia State University 292
2. New York University 285
3. Temple University 268
4. University of Central Florida 221
5. University of Southern Florida 212
6. Arizona State University 204
7. Florida International University 187
8. University of Georgia 148
9. Indiana University 131
10. Texas State 128
11. Kent State University 123
12. Penn State 121
13. University of North Texas 112
14. Florida State University 111
15.Tulane University 109
16. Michigan State University 108
17. University of Ohio 103
18. Columbia University 100
19. University of Alabama 96
20. University of California Los Angeles 91

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