It’s fairly common to see Red Bull on office worker’s desks during any time of the day. Red Bull built on that fact, and emphasized the benefits of its beverages to office workers with an in-your-face strategy. It commissioned advertising agency Loducca, which installed a “drive-thru” in a busy office building elevator. When employees press a specific floor, they gain access to a Red Bull vending machine without needing to exit the elevator.

The Red Bull team changed its elevator message throughout the day to better explain the energy drink’s benefits during mornings, afternoons and evenings.

Samantha Lile

Samantha Lile is a 2002 Missouri State University graduate of journalism and mass media. She has served as a reporter and editor for various newspapers throughout her journalism career. She made the leap into writing full-time after working for a major financial institution since 2000.

Because of her banking background, Samantha is knowledgeable in finance reporting, but is also strong in commentaries, personal profiles, youth studies, horticulture, history and entertainment-related works.

Samantha lives in Ozark, Mo. with her husband of nine years, four dogs and two cats.

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