Sony Proves Its Walkman Is Waterproof By Selling It In A Bottle Of Water
In New Zealand, swimmers getting ready to jump into the pool for their daily workout may be surprised to see a new vending machine supplying bottles of water filled with Sony’s listening device. As part of a clever attempt to sell its waterproof MP3 player, Sony has begun to sell its $99 W Series Walkman straight from the bottle.
Although the concept of underwater MP3 devices may not be novel, the W Series Walkman provides the user a sense of comfort that the first time he or she jumps into the pool it won’t be a complete disaster.
Designed with the water-sport athlete in mind, the wireless MP3 player can reach depths of up to six feet in pools and freshwater. The device holds about 1,000 songs and wraps around the back of the head to ensure that the headphones stay in place as the water pressure surges against the swimmers face.
Sticking with its trademark name, “Walkman,” Sony hopes that their new waterproof MP3 player will continue the legacy of the original Walkman. The original Walkman was one of the first of its kind to cut the chord, allowing young people to bring their music with them everywhere. The W Series Walkman and vending machines are simply extending the definition of “everywhere”.
