Director Spike Lee has turned to Kickstarter to raise $1.25 million for his film, dubbed “The Newest Hottest Spike Lee Joint.” After a student mentioned successful campaigns for the Veronica Mars film (it raised $5 million and became one of the most-funded campaigns on the crowd-funding site) and “Scrubs” actor Zach Braff’s film (raised $3 million and also made the top-funded cut), Lee wanted to cash in on the trend.

So I heard about that, I said, ‘Oh snap!’…It’s a very different climate now, and the only way to ensure as an independent filmmaker that your vision gets on screen is when you bring the money to the table.”

Lee doesn’t give much detail about what the film will actually be about, except that it will revolve around the addiction of blood and involve “a lot of sex.”

His note to potential contributors was a couple paragraphs long, and touched base, once more, on how passionate he is about the industry, yet still sees it altering in a direction that doesn’t support his visions for film.

With the current climate in The Hollywood Studio System it’s not an encouraging look for Independent Filmmakers. I’m not hating, just stating the facts. Super Heroes, Comic Books, 3D Special EFX, Blowing up the Planet Nine Times and Fly through the Air while Transforming is not my Thang. To me it’s not just that these Films are being made but it seems like these are the only films getting made. To The Studios it seems like every Film must be a Home run on a Global scale, a Tent Pole Enterprise, able to spin off Sequel after Sequel after Sequel after Sequel after Sequel after Sequel.”

And if you thought the New York filmmaker would take a chunk of the money as salary, Lee does his best to reassure you. “I promise you, my hand to God, on my mother’s grave, every red cent, every wooden nickel would go on the screen.”

In case you’ve forgotten about Lee’s body of work, he goes down his list of credentials. And apparently, this is all it takes. It’s been 24 hours since the campaign was launched and Lee has already raised $90,000, which speaks volumes for what a name can do, considering contributors are basically donating money to an anonymous film with no real substance of a plot. What Lee failed to notice from his successful predecessors is that they actually told the viewer what the film was about.

There is been much speculation over whether or not famous people or those who have achieved financial success should morally be allowed to present their projects on Kickstarter. “Braff is abusing the admirable crowd-sourcing community created by Kickstarter,” wrote the Toronto Standard. “His project raised $1 million in less than one day and currently sits at a little over $2.3 million, enough to ensure that his film will get made. Although Braff’s stated goal on the project was to avoid having financiers meddle with his vision of the film, it’s really more a way for Braff to avoid taking any personal financial risk on the project.”