Worldwide fuss over an inch? That’s what’s happened since Australian Matt Corby posted a photo depicting his “footlong” Subway sandwich measuring 11 inches. The photo went viral after showing up on Subway’s Facebook page, followed by a flood of posts from angry customers.

ABC tested its own footlong, as did the New York Post, and both measured less than the advertised 12 inches. However the media suggested the bread may have slightly shrunk during the toasting process.

Facebook members sounded off in support and criticism of the sandwich vendor.

“I’ve never seen so many people in an uproar over an inch,” one poster stated.

“Let’s all head down to McDonald’s and weigh a Quarter Pounder,” said another.

“If I’m paying for a footlong sub that they so annoyingly advertise, then I want a footlong sub,” wrote Facebook user Reggie Martinez. “And to all others, yes it does matter.”

Subway responded to the controversy with a statement issued to the Huffington Post.

“As you know, all of our sandwiches are made to order, and our bread is baked daily in every one of our more than 38,000 restaurants in 100 countries worldwide,” the Subway spokesperson stated. “We have policies and procedures in place to ensure that our products are consistent and have the same great taste no matter which Subway restaurant you visit.

“We have seen the photo you referenced of a Subway sandwich that looks like it doesn’t meet our standards,” the statement continued. “We always strive for our customers to have the most positive experience possible, and we believe this was an isolated case in which the bread preparation procedures were unfortunately not followed.”

Do you think an inch is not a big deal? Or do you think Subway should reimburse customers for all their lost inches?