As the last remaining 300 Blockbusters close around the country, it seems fitting that the final film rented from the former movie-rental company was “This Is The End”—a film starring Seth Rogen, James Franco, and Jay Baruchel as they seek refuge from the end of the world.

“This Is The End” was rented in Hawaii at 11pm on November 9th, and the company held tribute to the moment by posting a photo on Twitter of the customer holding up the film alongside associates.

The last BLOCKBUSTER rental 11/9 Hawaii 11PM @ThisIsTheEnd #BlockbusterMemories @Sethrogen @JamesFrancoTV @JonahHill http://t.co/RsXABlqfzL

— Blockbuster (@blockbuster) November 11, 2013

Seth Rogen also gave his input upon hearing the news, sending out this tweet:

The last movie ever rented from a blockbuster was this is the end. In high school I would go hang out at blockbuster every day.

— Seth Rogen (@Sethrogen) November 11, 2013

After Dish Network—who acquired Blockbuster in 2011 during an auction after the company filed for bankruptcy—made the official announcement, #blockbustermemories became a trending topic on Twitter.

.@blockbuster officially closed. I remember renting Killer Instinct every weekend for SNES and played til I blistered. #blockbustermemories

— mike trujillo (@miiketrujillo) November 12, 2013

https://twitter.com/SinomeRae/status/399231738452262912

https://twitter.com/BeccaCanote/status/398717779819257856

https://twitter.com/darth/status/398686136131805186

#BlockbusterMemories In respect for the passing of Blockbuster, don't send flowers. Tonight, just watch a movie of your 3rd or 4th choice.

— RUTH BUZZI (@Ruth_A_Buzzi) November 7, 2013

https://twitter.com/Buzz_Patriot/status/398190473958793216