In Venezuela, beauty is not something within. Unlike other countries, who praise the thin and natural, Venezuela puts high standards on bustier women with curves and the plastic surgery to match. Now, the country has bean implementing busty mannequins to align with the image of what Venezuelan women want.

In an interview with the New York Times, Eliezer Álvarez, who runs a mannequin factory in Venezuela, explains why he started creating busty mannequins with big butts in his store. He started realizing that Venezuelan woman were turning to plastic surgery to look this way, and that he should represent that to help dwindling sales.

Since then, his mannequins have set the standard in the Spanish country, and sales have increased.

One 28-year-old in the video went under the knife because she felt that there was too much social pressure on her to be more physically attractive.

Osmel Sousa is the director of the Miss Venezuela pageant, and has his own idea of what beauty is. And, unfortunately, in his country, it’s his opinion that matters.

In the interview with the Times, Sousa says, “I say that inner beauty does not exist; it’s a term that un-pretty woman invented to justify themselves,” you’ll have an intense dislike for this guy. And, even worse, he laughs at the end of that sentence.

He goes on to say that for the pageant, having a natural beauty isn’t what’s important, noting that “it doesn’t matter where it comes from”—implying that having surgery to enhance or develop beauty is probably the best bet at winning the Miss Venezuela crown.

If it can be easily fixed by surgery, then why not do it?” Sousa says. “And that’s what has happened, and the women turn out perfectly.”

It’s Sousa’s standard that spreads throughout his country, as people re-mortgage their homes to look like the women in the pageant, who have been worked on several times over.