Based on Kendra Eash’s poem, “This Is A Generic Brand Video,” published on Timothy McSweeney’s Internet Tendency a month ago, this video uses stock footage from Dissolve to capture Eash’s spot-on description of, well, generic brand videos. The result is shockingly similar to just about every big brand commercial you see on TV. However, with Eash’s poetry serving as narration (voiced by Dallas McClain), the footage will make you think deeper next time you see a “blue collar guy with dirt on his face” in an advertisement for a company whose work you don’t quite understand.

Jessica Klein

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