Vertu Ti Poised To Become The Ferrarri Of Smartphones


British luxury goods manufacturer Vertu has launched its first smartphone and it has something for everyone looking to carry an elite device. The handmade Vertu Ti is top-of-the-line specs and is cased in titanium, features a 3.7-inch sapphire crystal screen and offers its own concierge service—all for just $22,000. Mobile phone users who tend to be accident prone will appreciate the titanium case—said to be five times stronger than other smartphones—and the “virtually scratch proof” screen, constructed of sapphire crystal four times stronger than typical displays.

Not only is each handset handmade and signed by a single craftsman, but well-to-do consumers will appreciate its special “concierge” button which allows them to call their personal operator for restaurant reservations, local information and other personal services.

Vertu president and chief executive Perry Oosting called the phone the company’s “most significant product in a decade.”

The Android operating system delivers a proven and intuitive environment for users, while the design and craftsmanship of the handset is still uniquely Vertu,” Oosting said. “Vertu has pioneered and led the luxury mobile phone sector since we began in the late 90s and the great depth of our knowledge and experience can be seen in Vertu Ti. There is nothing else like it.

In addition to its unique features, the Ti includes a 1.7 GHz processor, 64 mb of internal memory, an 8 mp rear-facing camera and a 1.3 mp front-facing camera.

Vertu Ti is the most rounded product that we have ever designed,” said Vertu’s global chief marketing and communications officer Massimiliano Pogliani. “The new Android platform and elegant physical presence combined with Vertu’s renowned curated benefits and services deliver a unique and exceptional proposition.

The Ti is actually available in four options: The Titanium Black Leather for $10,700, the Titanium Pure Black for $12,950, the Titanium Black Alligator for $14,300 and the Black PVD Titanium Red Gold Mixed Metals for $22,500. There may be a small market for such luxurious smartphones, but Vertu plans for its Tu to attract the same level of client as…say, Ferrari and Breitling.

[Image via Vertu Ti]