Why You Should Try Bing Ads If You Have A Business
Some of the links on this page are from affiliate partners which earn us a commission. We only bring you things we think you’ll like.
For a while now, Microsoft has been trying to make “Bing it” a thing people say. And so far, they've been relatively effective – in that highly paid television actors occasionally say it when their lines require them to.
But for the rest of us, “Bing it” likely sits at a far distant place in our vocabulary when in comparison to the much more relevant “Google it”. In fact, a lot of people have made fun of Bing for being the underserved, underused little brother of Google, essentially copycatting its features without the simple looks or effective search mechanics.
But Bing has a lot going for it. Here's why your business should consider advertising on Bing (and how you can get a $100 coupon by doing so).
Why search engine marketing makes a difference:
Before we get into Bing, let's talk about why search engine marketing on any platform is a good idea. When a customer is walking down a busy street and sees a billboard, they may not have any interest in the product being shown. And even if they're a potential customer, it might not be the right time for them to buy.
But when somebody searches for something, you know two things: firstly that they're looking for that specific item, and secondly that they're likely ready to buy.
Furthermore, you can actually target the customer's location in your sales funnel – that is, how close they are to buying – based on the specific words in their search. So “car” might mean they're still shopping around, whereas “Ford car” might mean they're investigating specific options, and “Ford car dealership in Monmouth County New Jersey” means they're probably ready to pull the trigger.
In addition, the results of a search ad campaign are instant, which means it's trackable and measurable for your business.
So why Bing ads specifically?
It's no surprise that, for many business owners, advertising on Bing is a distant thought in their minds. But in actuality, advertising on Bing can be a surprisingly powerful option for your business, and the reason why is exactly what we just said: fewer marketers are advertising on Bing.
How Bing beats Google:
You may not realize it, but Bing actually commands an enormous volume of searches each month. Roughly 23% of all online searches happen on Bing (compared to 63% on Google). That represents about 15 billion searches. And use of Bing is growing. From 2017 to 2018, Bing captured 19.7% of US search market share and paid clicks are up – while Google's paid clicks are down 11% over the same time.
On top of that, Bing is often cheaper than Google Adwords. How much cheaper depends on your keywords and niche, but studies have shown that the number is somewhere between 30% and 40%.
Once you get into the nitty-gritty of the features, Bing has some serious upsides over Google in addition to price. It also allows for more granular campaign selection. You can choose time zones for different campaigns, or can target your ads to exclude desktop and tablet traffic. You can even target specific mobile devices by operating system – helpful if you're selling iPhone cases or Android charging cables, for example.
Try Bing now with a $100 coupon.
Whatever your business, there are plenty of reasons to advertise on Google. They're the biggest search engine in the world. But don't leave Bing out. There are a number of very convincing reasons why it's worth running ads on their network as well.
If you're looking to get started, Bing wants to make it easier for you. Sign up now through our link, and they'll give you a $100 coupon when you spend your first $25.