Abercrombie & Fitch Is (Finally) Offering Larger Sizes
Abercrombie is notorious for being prejudice to larger sizes. This is how its CEO Michael Jeffries, has carved a niche for his brand, aimed at the “cool kids.” He even forbids his employees from wearing black because it’s too “formal.”
He’s said some pretty douchebag things and is known be very selective of the people he wants to be seen in Abercrombie clothing. Now, the company is finally offering larger sizes.
Currently, the company does not cater to sizes above large, but will begin rolling out its bigger sizes in the Spring.
A lot of people don’t belong [in our clothes], and they can’t belong,” he said. “Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”
Jeffries probably realized that, being that the majority of the American population is considered obese, it might be helpful to cater to them.
As a result of Jeffries prejudice, he’s been the brunt of many jokes. Ellen DeGeneres poked fun at him by holding up a shirt from Abercrombie that looked like it could only fit a Barbie doll, while Jimmy Kimmel did a sketch showing fat people how to wear Abercrombie (just cut up two shirts and stick them together).
