Talk about false advertising… After a public outcry recarding the actual size of its footlong subs, Subway responded by claiming it never promised they were actually 12 inches long.

WallStreetInsanity, as well as countless other media outlets, reported Australian Matt Corby’s Facebook post last week depicting his “footlong” Subway sandwich measuring a mere 11 inches. After the photo went viral, ABC tested its own footlong—which was less than a foot—and the New York Post found four of seven footlongs measured between 11 and 11.5 inches.

The response from Subway? The term “footlong” is merely a trademark and not meant to literally describe the sandwich.“With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG‘ is a registered trademark as a descriptive name for the sub sold in Subway® Restaurants and not intended to be a measurement of length,” Subway Australia posted on its Facebook page. “The length of the bread baked in the restaurant cannot be assured each time as the proofing process may vary slightly each time in the restaurant.”

Although that post has since been deleted, when ABC News contacted the company, Subway stated that although it strives for 12 inches, “Most countries, such as Australia, follow the metric system so the term Footlong can only be used as part of a trademark. Our global standard for a Subway Footlong sandwich is 12 inches regardless of the restaurant’s location.”

So is it or isn’t it? Subway has, in fact, marketed the sandwich as measuring an actual foot. A 2008 Subway commercial featured a series of one-foot measurements that referenced the measurement of the footlong sub.

Maybe Subway should rename the sub. What would you suggest they call it?